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Google Analytics New Social Reports: An Update
Google Analytics released an update this morning providing more details on use-cases for their new suite of social reports. In my last update on the social reporting suite, I primarily discussed the...
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Location3 Speaking at Nonprofit Tech Summit
Tara Dunn (@tara_dunn), web analytics manager at Location3, will be speaking at the upcoming Technology Summit for nonprofit organizations in the Boulder area on June 19. The day-long Technology Summit...
View ArticleYahoo! Web Analytics Dies on Halloween
A couple weeks ago we got the notice that Yahoo! Web Analytics is going the way of the quagga, the thylacine, and the auroch. Oddly enough, the last day that anyone can possibly access their Yahoo! Web...
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Google Analytics Mobile Apps: A Review
A little while ago, Google Analytics announced the release of an official mobile app for Google Analytics – finally! Although the app is currently only available on Android devices, it’s nice to see...
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The X’s and O’s in the game of Digital Marketing
It’s finally here. The start of the 2012 NFL season debut’s tonight when the Dallas Cowboys take on the defending Super Bowl Champion New York Giants from East Rutherford, NJ. Everyone will be...
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All About Estimated Traffic Sampling in Google Analytics
What is sampling? Sampling is when Google Analytics estimates your traffic in a specific way in order to get you larger or more complex reports in a shorter amount of time. For example, let’s say you...
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Free White Paper: Location3 Releases “A Convergence of Channels”
As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are...
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Google Analytics Certified Partner Summit: Day 2
…actually, yesterday was highly confidential so I won’t be able to spill any beans. One of the perks of being a Google Analytics Certified Partner is being “in” on the insider tips so that we can...
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Why is my Average Time on Page so Low in Google Analytics?
I was egotistically checking analytics on my own blog posts yesterday and I was getting a little bummed, because I appear to have a low time on page. A low time on page would make me think that people...
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Location3 Earns Certification from Optimizely
2013 has already given us two reasons to pop a bottle of champagne on a Monday night. The first was New Years Eve, and then this past Monday we found out we’d been accepted into the Optimizely...
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Samantha Bedford Reflects on a Decade at Location3
Last month marked the 10-year anniversary at Location3 Media for Senior Vice President Samantha Bedford. We sat down with Sam to discuss this milestone in her career and find out what she’s looking...
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How to Use Enhanced Campaigns: Ad Extensions
When Google launched Enhanced Campaigns at the beginning of February, any digital marketer worth their iPad sat up and took notice. This change will have long-ranging effects on paid search campaigns...
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