As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.
As we continue to integrate our service offerings and discover new ways to drive performance across multiple channels, we’ve learned some tricks along the way. A Convergence of Channels: Capitalizing on the Intersection of Social, SEO & Local is a comprehensive white paper that provides practical tips along with big-picture strategies while following one consumer traveling from interest to research, recommendation to validation and finally, decision. Download it today for free.
“The days when an agency (or multiple agencies) could effectively treat social, local and search as independent services are over. Any strategy that ignores the huge impact channels have on each other isn’t going to maximize its performance potential. We have been observing these channels coming together for years and wrote this paper to share the integration techniques we’ve learned through research, testing and hard work,” said Location3 President Alex Porter (@porter32).
Relevant examples of channel convergence include the integration of Google+ recommendations in search results, Google+ Local pages, location-based check-in services and social signals driving search algorithms. A Convergence of Channels demonstrates how to optimize these intersections between social, local and SEO in order to increase findability and performance for brands in the digital landscape.
To learn more about local search or web analytics, also download the informative papers Beyond the Stats: Optimizing Web Performance with Analytics and the local search white paper.