A couple weeks ago we got the notice that Yahoo! Web Analytics is going the way of the quagga, the thylacine, and the auroch. Oddly enough, the last day that anyone can possibly access their Yahoo! Web Analytics reports is on October 31, 2012. Accounts will freeze starting on August 31st, but users will still be able to download reports for a final month. The exception to this is if you are using Yahoo! Stores, but I’m guessing the product will change significantly for that scenario.
We are truly saddened by the loss of this great web analytics tool. Yahoo! was a pioneer on many aspects of free web analytics tools that are now commonplace, such as real time data, path visualizations and true demographic data, such as age and gender (some free analytics tools have yet to catch up to that last part, I might add).
On the plus side, our team is having a lot of fun thinking up Y!WA related Halloween costumes… maybe a purple and yellow zombie?