2013 has already given us two reasons to pop a bottle of champagne on a Monday night. The first was New Years Eve, and then this past Monday we found out we’d been accepted into the Optimizely Certified Partners Program. Our dedicated analytics team of Tara Dunn and Ramona Eid were integral to bringing this industry recognition to the company.
With this certification Location3 is now only 1 of 12 agencies in the U.S. to be Optimizely certified, and 1 of only 2 that are also Google Analytics certified. We are the only agency in the U.S. that is Optimizely, Google Analytics, and Google AdWords Certified, making us uniquely qualified to do campaign-specific analysis and landing page optimizations.
Optimizely is a landing page optimization tool that is well renowned for its streamlined development and reporting interface, enabling analysts to conduct landing page testing quickly and seamlessly.The tool also integrates with heat map tools like CrazyEgg and ClickTale so that an analyst can see exactly where users are interacting with each variation.
In order to become a partner, an organization must have a proven ability to drive results and make significant improvements to client landing pages via case study. The Location3 analytics team submitted a case study for landing page optimization that led to a 44.6% higher result rate in the client’s landing page to earn this distinction.
“Optimizely’s worldwide Certified Partner program ensures that Optimizely customers have access to an expert team of digital marketers and website optimization specialists. When Location3 showed us the ROI they generated for one of their clients by using our platform, we knew they were ready to be certified Optimizely experts!” said Ryan Lillis, Strategic Optimization Consultant for Optimizely.
As Optimizely Certified Partners, Location3 Media is now easily findable by anyone who needs landing page testing & optimization. We have proven that the Optimizely team can feel confident directing their clients to us, demonstrating that we are highly knowledgeable in our industry.
“Using technology like Optimizely to determine the most effective design elements allows us to develop creative assets that not only look great, but generate amazing return for our clients,” said Location3 Creative Director Ryan Geiger.
